YOU GOTTA SEE THIS: “Save the World” by Swedish House Mafia
Everything about Swedish House Mafia’s “Save the World” video screams ‘the big time.’ This is no small art piece, and there are no grainy lo-fi cinematic techniques or artful existential metaphors. It’s just the band, the stage, and a seemingly endless sea of fans. For someone who sees a lot of artsy videos, “Save the World” is kind of a nice change, and it’s pretty appropriate for their iTunes Festival: London 2011 EP.